Consider the benefits of using digital in a marketing
• results are immediate
• target ads to specific demographics
• collect data and append your own database
Determining which type of digital media to use is not
as straightforward. You will want to clearly define your
campaign’s objective...is it brand awareness, product
introduction, lead-gen etc.? Effective integration of your
chosen media elements will help you yield the best results.
• Online - Roadblock ads, video ads, expanded
• Digital - Webinars and podcasts with sponsorship
• Email - Custom Lead Nurturing and Trigger email
Your Woodworking Network Media Integration Manager
can walk you through the options.