signs are promoted on Cabinet Concepts by Design’s
site. Shelley Wehner starts the design process. “Cus-
tomers use Houzz, Pinterest, and the internet quite a
bit to make sure everyone’s talking the same lan-
guage,” Matt Wehner said. “Then they fine tune or
hone in on what the look of the entire project should
be, whether kitchen or bathroom.”
The client may have something in their mind that
they want, but transferring that to the designer can
be a challenge. There are some local interior design-
ers that want to transfer their design to Cabinet Con-
cepts by Design’s CAD, and have them produce it.
Other designers understand that the company knows
what will work and won’t work.
“Most interior designers in the area will let Shelley
and her crew design it with their input,” Matt Wehner
White and walnut
What are customers looking for? “White; 70 percent
of cabinets have been paint grade white, gray is also
big,” Wehner said. “Paint grade is still easily 80 per-
cent of our jobs.”
Wehner said there has also been a mad rush of
walnut. There were two big jobs of walnut during
a recent visit. Rift white oak with a linear grain is
popular. They use poplar for painted door frames
and cabinet frames.
What about frame vs. frameless? “There is a pre-
Closet work growing
conceived notion that the frameless is less stable than
a framed cabinet,” Wehner said. “People still want
the frame cabinets. A younger generation is request-
ing the frameless or Euro look, more than the older
Organization is big now. A lot of the remodel-
ing work comes from people wanting to stay in their
homes but making them more functional. About
30-35 percent is remodel, compared to new construc-
tion. The company can also make special products
like beams made of MDF with walnut veneers.
Closets represent about an eighth of total revenue,
and Wehner is looking for that to grow this year. The
company is starting a marketing campaign with their
local internet provider, focusing on closets, home offices, and any organization that customers want.
All closet work sold last year was with current clients. “(Closet work) is from current clientele already
The Springfield, Missouri, company makes cabinets and closets
including many custom designs that customers request.
An Omnitech Selexx Chief CNC router upgraded the shop’s
technology and represented a turning point in capabilities.