When I inquired about the
lead-time, the sales person said
it would take four to six weeks to
get it in the store.
I couldn’t help laughing about
her canned response. It seems
that everything takes four to six
I commented on how absurd
that was, considering this was
a table with four legs, a top,
and a removeable shelf. We
talked about having to order
container loads from China, the
time on the water, centralized
warehousing, and other issues
that accompany imports.
She smiled and clarified that
the four to six weeks was for the
warehouse in Wisconsin to ship
the table to the store. Holy cow, I
can drive to Wisconsin and back
in one day. What was initially just
absurd, quickly morphed into
ludicrous, but I had no other
Where is this story going?
Well, consider my reaction to the
salesperson’s estimate of lead
time to get a simple sofa table.
Does four to six weeks from
a warehouse in Wisconsin sound
reasonable? If you are importing,
what lead time are you quoting?
I submit that it is probably more
like 12-16 weeks, or longer. If you
manufacture in North America,
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