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FTC clamps down on false VOC
Four paint companies have agreed to settle
Federal Trade Commission charges that they
deceptively promoted products as emission-free or containing zero volatile organic
compounds, including during and immediately
Some promotions also made explicit safety
claims regarding babies, children, pregnant
women, and other sensitive populations.
However, the FTC alleged, the companies had
no evidence to support these claims.
The four companies, Benjamin Moore
& Co., Inc., ICP Construction Inc., YOLO
Colorhouse, LLC, and Imperial Paints, LLC,
have agreed to orders that would bar them
from making unqualified emission-free and
VOC-free claims unless, at all times during
application and after, both content in and
emissions from their paints are actually zero,
or emissions are at “trace levels,” as defined in
In 2012, two paint companies, Sherwin-Williams and PPG Architectural Finishes,
agreed to settle Federal Trade Commission
charges that they misled consumers about
potentially harmful VOCs.
The two companies agreed to settlements
with the FTC requiring them to stop making
the allegedly deceptive claim that their Dutch
Boy Refresh and Pure Performance interior
paints, respectively, contain “zero” volatile
The FTC said the at the time the claim was
true for the uncolored “base” paints, but not
true for tinted paint, which typically has much
higher levels of the compounds.