by Bill Esler
firstname.lastname@example.org EXECUTIVE BRIEFING CONFERENCE
At EBC 2019, a look at thriving
with disruptive leadership
Transforming a business by combining standard
components in a unique way.
What does it take to be a disruptive leader? Do you need to be a bril- liant agitator like Steve
Jobs? A driven workaholic with a passion
to change the world like Tesla’s Elon
CEOs like that get a lot of press,
says Luke Williams, one of the world’s
leading business thinkers on innovation
strategy. At the 2019 Executive Briefing
Conference, Williams, author and globally recognized authority on disruptive
innovation, will reveal a way of thinking
that has the power to transform your
business and stay ahead of the game.
“There’s more to success than being
loud and charismatic,” Williams says.
“Truly disruptive leaders are like master
chefs on a cooking show, always looking
for ways to take existing ingredients—
the same ones everyone else has access
to—and combine them in unique ways.”
These new recipes are a type of invest-
ment capital, and the more you have, the
better, says Williams, who among other
credentials is a highly regarded profes-
sor of marketing at New York University’s
Stern School of Business.
“Of course, not all of them will suc-
ceed,” he says. “Disruptive thinking and
leadership is less about the success of
any one idea, and more about putting
your business in a position where you
have more new ideas to spend than your
According to Williams, being a dis-
ruptive leader is about creating a culture
where everyone values new recipes.
“If you want to build a disruptive
Luke Williams, a leading business thinker on innovation strategy, will reveal transformative
techniques to keep your business ahead as part of the 2019 Executive Briefing Conference.