Hall C opens for the first time
to Hall C
This week at the 2018 International Woodworking Fair (IWF) attendees will not only see cosmetic changes at the Georgia World Congress
Center (GWCC) but also the inside of Hall C for
the first time since 2008.
For the last 10 years, IWF exhibitors have filled
Halls A and B but demand for more space has
prompted officials to move the event to Halls B
and C to accommodate more exhibitors and
their requests for larger booths.
“The reason we went back to Building C, is
that it has a larger footprint than Building A and
we needed more space for current exhibitors
and new exhibitors requesting more booth
space,” says Roberto Ghizzoni, IWF chairman.
“We will now have two shuttle bus drop-offs
and two registration area, to better accommo-
date all attendees.”
With more than 1,000 exhibitors including 200
first-time exhibitors, the 2018 IWF should exceed
the 2016 event by 5-10 percent in number of
exhibitors. Also, the footprint of 1 million square
feet will be up double digits.
The move back into Hall C will not only in-
New look at GWCC
crease the show’s footprint but also for the first
time since 2008, there will be exhibitors outside
the halls and in the B-C connector. Also, it will
provide a clear separation of what products
are in each building, making IWF 2018 easier to
navigate for attendees, Ghizzoni adds.
The entire GWCC campus is going through a
transformation as part of the Georgia World
Congress Center Authority’s (GWCCA) 2020
Vision. The first phase of the plan was the construction of the Mercedes Benz stadium. The
plan also calls for contiguous exhibit space
between buildings B and C at GWCC that will
attract groups which have outgrown Atlanta.
Centennial Olympic Park will see a series of
renovations to enhance its multi-use event
capability as well as make it more pedestrian
friendly. A brand-new space at Baker Street
and Park Place will feature a restaurant and
further expand events the park can host.
“Our 2020 Vision plan is all about aligning
the GWCCA campus with the future needs
of our customers, partners, stakeholders and
surrounding community,” says Frank Poe, Ex-
ecutive Director of the GWCCA. “Our campus
– and organization – continues to evolve as we
expect to remain the No. 1 convention, sports,
Georgia World Congress Center