Wednesday, August 22
IWF Education charts direction
that wood industry is likely to be
As more than
30,000 woodworkers and
Atlanta this week,
they are also
extensive education and training curriculum – more than 70 individual
sessions during the show, as well as 11 day-long sub-ject-specific symposiums taking place the day prior to
opening on August 21.
These programs, as well as numerous live sessions on
the show floor at exhibitor booths, provide a measure
of the state of the wood industry is in, and where it’s
headed. To be sure, fundamentals reign – a day-long
symposium on Finishing and CNC technologies (both
produced by Woodworking Network) and eight 90-min-
ute sessions on Marketing & Business Development – are
among perennial favorites with attendees.
But emerging manufacturing trends are also evident,
with two day-long events on Powder Coating on Wood
(presented by a supplier consortium) and Digital Printing on Wood (presented by graphics industry researchers Keypoint Intelligence-Info Trends) suggest these
segments are coming into their own. Both subjects were
treated in previous IWFs, but on a more limited basis.
Likewise for another major manufacturing management trend, Industry 4.0, which this year sees a 90-min-
ute intensive organized by Virginia Tech, with a range
of experts including Haworth Inc. manufacturing Dan
Gibbons from the office furniture giant’s main corporate campus in Holland, MI.
Even farther forward-looking is the Leadership Forum,
a day-long event produced by Woodworking Network, that takes a longer-term view of wood industry
management trends in a more deeply analytic way.
This program, which takes up residence at a range of
major industry venues (it was at AWFS last July and will
be at the Charlotte Wood Pro show in March 2019),
features a range of intriguing topics, from “Leadership
by Design” by Keith Morgan, owner of fine millwork firm
Other presentations so far included one by Iain Macdonald, director of the Tall Wood Design Institute.
See NASCAR champion Jeff
Gordon at Axalta’s booth
Four-time NASCAR Cup Series Champion Jeff Gordon
will make a special appearance at Axalta’s Booth
C-1562 on Wednesday beginning at 3 p.m., as the
wood coatings provider showcases its latest technology and services at IWF.
A leading global coatings supplier, Axalta will exhibit
its products and services for the woodworking industry,
including the new Amarium Pre-Catalyzed Lacquers,
known for their ease of use, fast dry time, and durability.
They also offer excellent clarity and provide enhanced
UV protection, Axalta says, and the premium, single
component finish is ideal for cabinets, furniture, and
other interior wood surfaces.
Axalta also is showing its new label designs, which have
been rebranded to directly represent the technologies
contained in the cans. The new labels were designed
to help customers identity the products more efficiently.
“We are excited to share our latest innovations at
one of the top woodworking trade shows in the world,”
said Carl Gaynor, Axalta’s Wood Coatings marketing
director. “IWF is the ideal venue for professionals in our
industry to become familiar with our new brand and
see first-hand how we plan to shape the future of our
business as we continue to provide dependable solu-
tions to our customers.”
Since 1806, Axalta has been one of the leading wood
coating manufacturers, serving diverse markets and
customers such as OEMs, applicators, and distributors.