3. Don’t Just Talk – Don’t confuse
talking with communicating. Talking is a
one-way street. Communicating involves
asking questions, listening, and think-
ing about your employees’ responses.
Wal-Mart founder Sam Walton offered
this sage advice, “Listen to everyone in
your company and figure out ways to get
Start with focus groups and employee
satisfaction surveys. In meetings, share
the podium with your employees. Use
regular walks through the plant to ask
questions. Conduct stay interviews to
find out why people remain at your
4. Take Your Message to Everyone
– The U.S. Marine Corps is one of the
most motivated, successful organiza-
tions in the world. Marines believe that
the outcome of any operation may rest
with the lowest ranks and their ability
to make the right decision. Privates
and corporals are constantly reminded
that their performance doesn’t just
contribute to the bottom line, it is the
5. Give People the Objective, Not
How to Achieve It – Troops in World
War 2 practiced endlessly for the D-Day
invasion. Planning for the attack was
extensive and detailed.
Yet General Eisenhower knew that
when his soldiers hit the beaches, the
best planning and clearest orders would
go for naught. On the eve of the attack
Ike issued a brief, eloquent message
reminding his men of their prime
6. Get News Out Fast – Employees
can sense when change is in the air.
When big decisions that affect your
people are concluded, stop the rumor
mill short. Make a commitment to tell
your people the implications of those
decisions. Doing so will make them
feel like part of the team.
7. Repeat the Message – Managers
often believe that communicating is a
one-time task. However, the most serious failures in any organization are created by the gap between what you say to
do and what gets done. Even the clearest directive can be misunderstood.
Often you must clarify the message.
And always you must say your message
MARTIN Woodworking Machines Corp. 8715 Sidney Circle, Ste. 100 Charlotte, NC 28269, USA 704-921-0360 email@example.com
New to the product range: woodworking machines from Robland
Sliding table saw
Z 400 EL
The perfect solution for
a first-class cut on an
affordable panel saw.
T 110 i
This machine is part
of the new generation
of Robland shapers.
The perfect compact-
class machine with all
the relevant features.
March 6 - 8, Charlotte
March 6 - 8, Charlotte