by William Sampson
firstname.lastname@example.org PRICING SURVEY
Why do prices for custom
woodwork vary so much?
Participate in the 2018 FDMC Pricing Survey and help the whole
industry get a better handle on pricing.
Why do bids for custom woodwork vary by thou- sands of dollars? When you price jobs, do you
worry that you’re leaving money on the
table or pricing too high to get the job?
Over 20 years, data from the FDMC
Pricing Survey has repeatedly shown
some shops bid triple (or more) what
others do for the same projects. So, it’s
no wonder you might have doubts about
your pricing. But what can you do?
One thing is to better educate
yourself about pricing and to help the
industry as be better educated, too. You
can help do that by participating in the
annual FDMC Pricing Survey.
How it works
The survey takes real jobs done by real
shops and makes the bidding specifications available to shops across North
America. Volunteer bidders price the
jobs, and we print the results.
Many shop owners report that just doing the survey helps fine-tune their pricing and estimating. Often shops request
the bidding materials after the survey so
they can compare results. But the real
benefit comes from participation.
How to participate
The more participation by shops, the
more value the survey has. Identities of
participating shops are confidential.
Bid packages for this year’s pricing
survey are scheduled to be released in
July. To obtain a bid package, simply
send us your name, address, and phone
number, plus some information about
what your shop does. Email bid package
requests to will.sampson@woodworking-
network.com. You can also download the
package directly from www.woodwork-
All bids must be turned in August 20
to be included in the published pricing
survey. For more information, phone
203.512.5661, email will.sampson@
woodworkingnetwork.com or go to the
Pricing Survey page at woodworkingnet-
This built-in project in last year’s FDMC Pricing Survey was the most closely priced project in the survey and still the high bid ($15,985) was three
and a half times the low bid ($4,490). Why so much variance? Participate in the 2018 survey to improve your pricing.