The Sales & Marketing Success Funnel: How to Attract,
Close, and Retain Business. The presentation will discuss how
today’s empowered client is online 24/7, and well researched.
With a strong online presence, you can begin cultivating a
relationship with the empowered client before they reach out.
This session will provide you with the tools to build positive
working relationships with your clients from their initial
interaction with your business online, to your determining
whether or not they are the right client for your business, to
having a successful working relationship throughout the duration of their project. This session will also include specific
best practices and examples of how professionals differentiate
their brands online, successfully implement lead screening
strategies, and positively handle difficult conversations with
Three education tracks
Three education tracks are planned for March 27: Closets--Profitability Through Innovation; Cabinets -- Upgrade Your
Business Now; and Lean -- Total Lean Immersion!
The Closets track will feature presentations by top design-
ers and industry professionals and cover topics ranging from
the art and business of design to lighting to the pros and cons
of outsourcing. One of the highlights of the Closets track is
the New Product Innovation session during which a panel of
entrepreneurs will discuss how to expand business opportuni-
ties and develop ideas for new products. Panelists include Jack
Z. DeLorean, AttiClosets, DeLorean, LLC; Lee Goldsticker,
Lazy Lee; and Michaelle Bradford, Editor, Closets & Orga-
nized Storage magazine
The Cabinets track kicks off with the FDMC Pricing
Survey, “What to Charge,” by editor Will Sampson. His
presentation is followed by sessions that will address cabinet
design trends, expanding into commercial markets and what
you should do as a cabinet manufacturer to take advantage of
Industry 4.0. The Cabinets track concludes with the Cabinet
Manufacturers Association’s “What’s your problem” panel.
Lean guru, Brad Cairns, returns to CCCE 2018 with an
all-day track devoted to lean, titled “Total Lean Immersion.”
Cairns delivered his presentation, “Kick-Ass Lean: What the
heck is this LEAN thing everyone is talking about?” at CCCE
2017 in front of a packed audience in Schaumburg, IL.
One of the highlights
of the event will be
the tour of “IKEA
hacker” Semihandmade. Tour attendees will get a chance
to see this rising
star in action and
hear from company
founder, John McDonald. McDonald was the keynote speaker
at CCCE 2016.
Just 15 minutes from the Pasadena Convention Center,
Semihandmade’s 20,000 sq. ft. manufacturing and assembly facility in Duarte is a testimony to the company’s rapid
growth. The company has made the Inc 500 list of fastest-growing privately owned U.S. companies. Launched in 2011
by Founder, John McDonald, Semihandmade has developed a
unique niche offering one-of-a-kind doors for IKEA kitchens,
bathrooms, closets and media cabinets.
The CCCE 2018 tour will stop at Semihandmade’s Duarte
facility first, followed by a stop at its future 25,000 sq. ft.
headquarters in nearby Monrovia, which will still be under
The Association of Closet and Storage Professionals
(ACSP) will once again offer designer certification during
the conference allowing designers a chance to see the latest
home storage products on the market and get certified in the
The Top Shelf Design Awards will also be celebrated at an
awards reception the evening of March 28.
CCCE 2018 is owned and managed by the Woodworking
Network whose assets include FDMC, Closets & Organized
Storage, RED BOOK, WoodworkingNetwork.com, the Daily
Brief, Wood Pro Expo and WMS, the national event for
Canada’s wood products industry.
The 2018 Cabinets & Closets Conference is produced
in partnership with the Association of Closets and Storage
Professionals (ACSP) and the Cabinet Makers Association
To register and for more information go to: www.ca
CABINETS & CLOSETS EXPO
Now C A B I NETS&CLOSETSCONFERENCE&E X P O
MARCH27-29, 2018 • PASADENA,CA