flowers to add some color and fragrance.
• What signage do you need? How will people
remember or recognize you or your brand?
• Where are you going to sit? Shows don’t typically
allow artists to put a chair outside a booth, so you’ll
need to use valuable booth space for a chair.
• How does traffic flow around your booth? Do
you want walls so that people will be contained inside, or do you want them to flow around your work?
• Where are you going to store your inventory,
packaging or packing materials?
• Can you sell from the show floor? Do you take
credit cards? How do you process sales tax in the
state in which you’re selling?
• How will you keep track of your leads?
• What will you wear in the booth? You need to be
neat, clean, and professional.
Helpful hints and tools
Here are a few tips that I’ve found can help with the
trade show experience:
Survival box: Keep this in the shop, ready to grab
and go. Make sure you have a packing list and review
it before you leave. Some things I include are aspirin
or Tylenol, Tic Tacs, Chapstick, pens, a marker, red
“SOLD” dots, note pad, duct tape, wine opener,
touch up markers, a cordless drill, and a plastic tarp
for water leaks. Zip ties are your friend.
Step stool: You need one to set up lighting, but
you can’t always bring one. Having a storage container strong enough to stand on is useful.
Measure twice, set up once: Some promoters
measure out exactly 10x10 spaces to accommodate a
pipe and drape or tent grid and when the majority of
exhibitors show up with custom booths, inches can
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