description – What does a marketing manager
do, and how does it differ from advertising and
sales? Our panel will spell out the differences,
and identify some best practices.
• 40 Under 40s Take Charge – This prequel to
the evening Wood Industry 40 Under 40 Awards
program will poll the industry’s rising talent.
• Materials: Moderated by Bill Esler, this segment
will survey unique materials like advanced 3D
veneer, sublimation wood decoration, and “sewn”
furniture frames, plus guest presentations on:
• Developing Dimensional Bamboo Lumber:
Smith & Fong co-founder Dan Smith will cover
his lumber dealership’s development of this and
other non-tree wood products.
• Cross Laminated Timber & Wood High-rise
More at woodworkingnetwork.com/awfsleadership;
Buildings – Oregon State University launched
the Tallwood Design Institute, integrating its
architecture, engineering and forest products
AWFS FAIR 2017
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40 Under 40 awards are set for the Leadership Reception..