processes necessary for the offering’s
creation and delivery.
More importantly the plan
must describe the company’s value
proposition. That statement defines
the features, solutions, and benefits
that induce the target customers to
buy from the company rather than
its competitors. This reason for being
should summarize how the company
chooses to compete, what it’s doing to
win the target customers’ business.
The marketing plan must list in
clear terms what the factory must do
well to deliver customer satisfaction.
For example a cabinetmaker can
target high-end kitchen designers
with a product line that features
a high level of customization and
numerous complicated finishes or sell
homebuilders a simpler version of that
line featuring fewer styling choices,
limited customization, simple finishes,
and fast order fulfillment. The basic
product is similar, but the tasks the
factory must successfully complete
to satisfy the two customers differ
That list of critical tasks, along
with performance expectations
for each, forms the key input for a
manufacturing plan that answers
how the factory will complete those
key tasks. That document must
detail the factory-based capabilities
and capacities needed to supply the
company’s product offering. Included
in that plan are:
1. Process Requirements such as
the level of integration (make vs. buy),
new machinery and equipment, plant
space, process design and layout, and
2. Management Requirements for
example organizational structure, staff
additions, and execution systems
Looking again at the example
above, to supply the kitchen designer
channel the factory requires a classic
custom do-it-all cabinet shop staffed by
skilled cabinetmakers and equipped
with highly flexible processes capable
The right tool results in quality and productivity.
The right service ensures long-term success.
In today’s smart manufacturing landscape, you need a
tooling partner than can provide impactful solutions for
your entire cutting environment.
The experts at Leitz deliver tool management systems
that help you drive efficiency, increase productivity,
and maximize performance.
Shape your future with Leitz.
Leitz Tooling I 4301 East Paris Avenue S.E.
Grand Rapids, MI 49512 I 800.253.6070