Incorporating video into your marketing strategy is becoming increasingly essential. Video is the future
and if you are not doing it, you are
falling behind, says Designer Denise
Butchko, Butchko & Co. Research
from Cisco Systems reveals that two-thirds of mobile data is video and
pictures. Whether for education or
entertainment, this is how people
consume content, she notes.
Also, research shows that 7 out
of 10 people view brands in a
more positive light after watching an
interesting video from the company.
Not only do videos create a posi-
Customize You Tube channel
tive perception but when posted on
landing pages they can increase
conversions by approximately 86
percent and make it more likely for
viewers to connect on other medi-
ums. Since You Tube is the second
largest search engine site behind
Google (its parent company), and
people consume approximately one
billion hours of video a day on the
site, creating a You Tube channel
should be one of your first steps.
1) Customize the banner using pho-
tos, logo and/or individual photo.
2) Add custom links to drive traffic
or increase opt-ins for an email list.
3) Write a description. This section
is searchable so make sure to include
key words and the web address.
4) Add industry-related feature chan-
nels or You Tube will automatically fill
this section with popular channels.
5) Organize videos into playlists.
Basic videos can be created using
services like Animoto, which allow
you to create a video with photos.
Also, videos can be made using
smartphones or DSLR cameras. Accessories such as a lavalier mic or
a shotgun mic are helpful for quality
audio and purchasing low-cost lighting can also enhance a video.
How to use video to generate business