seeks to be destination for
Minnesota company wants to make custom an option.
You won’t find Waterworths Woodshop Inc. by accident. It has to be your destination, after following gravel roads
in rural Marshall County, Minnesota.
But if you are looking for custom
cabinets, Marcus Waterworth is hoping
that it will be worth the trip. He wants
Waterworths Woodshop to be a destination for customers looking for affordable
Being out in the country keeps costs
down. Property taxes and overhead are
much lower here. They started in an old
barn, and have expanded in stages, now
using five buildings.
“Being out in the country like this has
definitely helped us with that,” Marcus
Waterworth said. “We decided to put the
showroom out here rather than in town
to provide a unique perspective. We have
tried to market this as a destination to
Marcus’s father, Tim, founded the
company in 1991, and remains active in
the business. Marcus is president of the
company, which employs 23 and did $2
million in business last year.
“I started helping him out at the age
Pricing in the country
of seven and worked there throughout
my school career,” Marcus said. “When
I was in college I decided I wanted to
do this full time and he agreed to let
me buy into the company as long as I
finished up a degree of some sort. Once
I started working full time we saw that
we would be able to find the demand
for our work and started advertising and
bringing on employees.”
Tim was working full time at another
cabinet shop, and Waterworths took on
enough work for him to transition to
working full time at their own operation.
Waterworth said that at this point
they started shopping around for
showroom locations in town, but soon
decided to build a showroom back in
the woods along the historic Pembina
Trail, originally an ox cart path that ran
from Minneapolis through northwestern
Minnesota and Pembina, North Dakota.
Today, Waterworths is located more than
15 miles from the nearest town, Viking,
with a population of 123.
“A lot of our customer base is people who
always wanted custom cabinets, but felt
they couldn’t afford them,” Marcus said.
“By the time they’ve invested the time
Who: Waterworths Woodshop Inc.
Where: Viking, Minnesota
What: Commercial and residential
Plant size: Five buildings
At a glance
by Karl D. Forth
The custom cabinet shops are not competing against each other, but are competing for the
majority of people who are deciding between going custom and going to a big box store.