Strategies for Success by Karen M. Koenig karen.koenig@woodworkingnetwork.com
MOSTLY HIGHER PROFIT MARGINS driven largely by an emphasis on customer service and increased
productivity, have helped the woodworking industry to continue to improve, as evidenced by those in the 2017 WOOD 100.
The following pages illustrate the strategies put in place by U.S. and Canadian wood products manufacturers to grow their
business. More can be found at WoodworkingNetwork.com/ WOOD-100.
Marketing Initiatives
Go-To-Market Strategies
Business Strategies
Productivity Enhancements
Technology Integration
Product Innovation
Customer Service
Factors contributing
to your company’s
overall success
34%
16%
14%
12%
9%
8%
3% 3%
1% Customer
ser
v
ice
I
nc
rea
se
d
pr
o
duc
t
iv
it
y
E
mpl
oyee
sk
i
l
l
s
Q
ua
l
it
y
cont
rol
N
e
w
pr
odu
ct
d
e
v
elop
m
e
nt
M
a
rket
i
n
g
Reduced
delivery times
Other Green
products
7%
Somewhat lower
1%
Much lower
2017 Sales expectations
vs. 2016
2017 Sales expectations 2018 Sales expectations
9%
Not exceed
